In October 2026, viewers and domestic abuse charity Women’s Aid criticised ITV after scenes on Big Brother between housemates Omar El Mayer and Rhianna Collins. Women’s Aid described “red flag” coercive and controlling behaviours (such as dismissing emotions, instructing someone not to talk about the person to others, or not to cry or look away) as worrying to platform in popular media. The charity stated that the show risked minimising survivors’ experiences and presenting a
